London 2012: What?
10 Oct 2009
The design community, and arguably community at large, is a bit distressed over the £400,000 logo designed by Wolff Olins for the London 2012 Olympics. Unveiled in June of 2007 (yes, I’m a bit behind… better late than never!), the logo has sparked comments such as: “How much? My kid could have done better…” and “I can’t quite get the memories of my first days on my Art & Design foundation course out of my head, all those afternoons sticking randomly cut pieces of coloured paper in my journal with glue and I never made anything this grotesque.”
I personally think it looks a tad Saved By The Bell. I’m more drawn to the geometric beauty of the new City of Melbourne logo (and that one only cost AU$240,000). And as far as Olympic Design Greatness goes, the gold medal is around the neck of Otl Aicher for his work for the 1972 Munich Olympics. The sport icons he created have become… well, iconic. And the rest of his work is just wow. For a complete directory of Munich paraphernalia, check out Otl Aicher and the 1972 Munich Olympics.
I love Munich 1972!
October 10th, 2009