I’m happy to announce Sort Creative’s move to Mammoth Lakes, CA. The town is surrounded by mountains: on the west, Mammoth Mountain looms over the town, while to the south, the Sherwin Range dominates the view. Yosemite National Park and Sequoia National Park are just some of the nearby natural playgrounds. Mammoth Mountain Ski Resort is a huge winter draw to the area, but the locals claim the summers make Mammoth Lakes such an awesome year-round place to live.
We’re very excited to be here!
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I’m very interested in Otl Aicher’s design work for the 1972 Olympics. In doing some web research, I stumbled across this site that offers a free download of the Official Olympic Report. Page 268, the start of the “Visual Design” section, offers information on and color documentation of the graphics for the games. Enjoy!
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“A Better World by Design brings a global community of innovators to Providence, Rhode Island, to reach across disciplines and unite under a common goal. Presenters share engaging stories, workshops teach creative skills, and discussions reframe perspectives. A Better World by Design is an immersive experience that deepens our understanding of the power of design, technology, and enterprise to reshape our communities and sustain our environment.”
The poster, designed by Winterhouse, uses early illustrations of pollution, lethal afflictions (“Bubonic Plague,” “Diarrhea” and “Parasites”), and even diagnostic images in early medicine (“Eyeball”), to express a perspective on how we actually inhabit the earth, which is itself a reflection of the fragility of our bodies and of the planet we call home.
Having just finished the books “Consilience: The Unity of Knowledge” by Edward O. Wilson and “A Short History of Nearly Everything” by Bill Bryson, I am even more attuned to the complexity and wonder of life on Earth and our knowledge of the universe we inhabit. It’s exciting to see how people merge their passion for design with the desire to sustain our environment.
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The design community, and arguably community at large, is a bit distressed over the £400,000 logo designed by Wolff Olins for the London 2012 Olympics. Unveiled in June of 2007 (yes, I’m a bit behind… better late than never!), the logo has sparked comments such as: “How much? My kid could have done better…” and “I can’t quite get the memories of my first days on my Art & Design foundation course out of my head, all those afternoons sticking randomly cut pieces of coloured paper in my journal with glue and I never made anything this grotesque.”
I personally think it looks a tad Saved By The Bell. I’m more drawn to the geometric beauty of the new City of Melbourne logo (and that one only cost AU$240,000). And as far as Olympic Design Greatness goes, the gold medal is around the neck of Otl Aicher for his work for the 1972 Munich Olympics. The sport icons he created have become… well, iconic. And the rest of his work is just wow. For a complete directory of Munich paraphernalia, check out Otl Aicher and the 1972 Munich Olympics.
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There’s a neat website called the Color Palette Generator that will take a photograph and generate a color palette that matches the image. When I found the image below on Design*Sponge, I was instantly drawn to the soft colors and the nostalgia it evoked.
So as the first of hopefully many explorations into colors, here is the first installment of a photo and its palette. In the future I hope to take this a step further and use the palette to create an illustration.
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